TECH BUYER Jan 2020 - Tech Buyer Presentation - Doc # AP43664019

Innovation Fueling the Next Phase of China's Retail Growth

By: Rameez ManiarSenior Market Analyst, Anushree Anantha Prasad, Vijay Sarathi GollapalliResearch Manager

On-line Presentation

Abstract

This IDC Tech Buyer Presentation provides data, insights, and perspectives on how innovation is central to the digital transformation (DX) journey for retailers in China. With the backdrop of China's online retail sales commanding almost 30% of the country's overall retail sales and the country's position as the biggest mobile internet market with 847 million users, it becomes imperative for retailers to look at mobile first as the key strategic, operational, and marketing lever in their business models.

This report covers the strategic and tactical innovation priorities and outcomes. This also essentially offers observations and suggestions on how retailers can benefit from having clearly defined, technologically supported, and centrally funded innovation agenda that will bring their DX efforts to life.


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