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May 2018 - Market Perspective - Doc # AP43773617

Overview and Analysis of PC eSports in Asia/Pacific (Excluding Japan)

Authors: Samuel Reynolds, Lewis Ward

Abstract

In North America, esports is also a notable, fast-growing phenomenon, and the legacy sports industry has taken interest in it. As broadcast ratings decline in the Millennials and Generation Z demographics (the two groups encompass everyone under age 40), sports broadcasters, such as ESPN, are adding esports coverage to their offerings. However, in APEJ, this push would seem sclerotic; there are already a plethora of media properties covering esports.

eSports is a fast-growing phenomenon in Asia/Pacific (excluding Japan) because of the region's youthful demographics and broad interest in gaming. This IDC Market Perspective examines the phenomenon and provides suggestions to OEMs on how to invest in esports.

"eSports is growing quickly in Asia, and OEMs need to pay attention to it," says Sam Reynolds, market analyst, Client Devices Research, IDC Asia/Pacific. "Ignoring this fast-growing phenomenon comes at their own peril. All PC OEMs need a strategy on how to invest in esports and must understand the reasons why it's so big."

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