TECH SUPPLIER Apr 2019 - Market Presentation - Doc # AP44761518
Market Analysis of Smartphone Gaming in Asia/Pacific (Excluding Japan)
By: Samuel Reynolds, Kiranjeet KaurSenior Research Manager, Client Devices, IDC Asia/Pacific, Turian TanMarket Analyst, Kenneth LiewAssociate Research Director, Client Devices, Bryan MaVice President, Client Devices
This IDC report provides a high-level view of the smartphone gaming market in Asia/Pacific (excluding Japan) (APEJ). It gives an overview of why smartphone gaming in the region is becoming more popular now and discusses what the key drivers are. The report also covers a brief vendor analysis of the key players in the smartphone gaming market. eSports is a fast-growing phenomenon in APEJ and is expanding from being PC-based to smartphone-based. This presentation also provides some analyses and recommendations on how a vendor should position itself to target this niche segment and align with gamers’ expectations and market demand.