TECH BUYER Oct 2019 - IDC Perspective - Doc # AP45219619

Big Data and Analytics Practices in the Experience-Driven Business Environment of Southeast Asia

By: Jessie Danqing CaiSenior Research Manager, Christopher Lee MarshallAssociate Vice President


Today's business decisions are increasingly enabled by data, and few business leaders need to justify the case for analytics or data-driven insights. However, when it comes to actual implementations, which is how data-driven insights are made available to various roles, organizations in Southeast Asia (SEA) have adopted a wide range of different practices. These practices or archetypes are associated with various organizational traits, such as the availability of data skills, the demand for experience driven use cases, and the maturity of a digital core to support the running of an intelligent enterprise. "The pursuit of so-called best practices can be misleading, especially without assessing individual organizations' unique skills, experiences, and maturity (SEM) coordinates: their core maturity, availability of skills, and the demand for a richer customer experience," Jessie Cai Danqing, senior research manager, IDC Asia/Pacific says. She adds, "Technology buyers should use the SEM matrix as a reference when setting up, expanding, or transforming their teams and processes on their journey to become a data-driven business."



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