TECH BUYER Aug 2019 - Tech Buyer Presentation - Doc # AP45225219

Augmented and Virtual Reality Technologies Are Blurring the Lines Between the Physical and Digital Worlds

By: Deepan PathyResearch Manager, Ritika SrivastavaAssociate Market Analyst, Avinav Trigunait

On-line Presentation

Abstract

This IDC Tech Buyer Presentation highlights the state of augmented and virtual reality (AR/VR) in enterprises. Leading organizations across the globe are increasingly deploying AR/VR to capitalize on the benefits the technology offers. As the technology gains foothold, several content development and design vendors are rapidly incorporating AR/VR features in their devices and solutions, which, in turn, is paving the path for the rapid adoption and development of AR/VR content and applications. Organizations are also exploring the usage of AR/VR for a variety of use cases as they consider AR/VR crucial for driving their revenues/top-line growth. This presentation also highlights use cases of leading organizations, which are using AR/VR across corporate functions for training, customer engagement, designing virtual showrooms, and so on, and concludes with key takeaways for organizations that wish to create a superior and compelling user experience by using AR/VR technologies to improve their operations, products, and customer experience across various channels.


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