This IDC Tech Buyer Presentation highlights the state of augmented and virtual reality (AR/VR) in enterprises. Leading organizations across the globe are increasingly deploying AR/VR to capitalize on the benefits the technology offers. As the technology gains foothold, several content development and design vendors are rapidly incorporating AR/VR features in their devices and solutions, which, in turn, is paving the path for the rapid adoption and development of AR/VR content and applications. Organizations are also exploring the usage of AR/VR for a variety of use cases as they consider AR/VR crucial for driving their revenues/top-line growth. This presentation also highlights use cases of leading organizations, which are using AR/VR across corporate functions for training, customer engagement, designing virtual showrooms, and so on, and concludes with key takeaways for organizations that wish to create a superior and compelling user experience by using AR/VR technologies to improve their operations, products, and customer experience across various channels.
Seoul Oksu Elementary School, China State Construction Engineering Corporation Limited, Commonwealth Bank of Australia, Alibaba Group Holding Limited, AUDI AG, GHD Group Pty. Ltd., Qantas Airways Ltd., Government of India, Google Inc., Apple Inc., Unity Technologies, Inc., KL Northgate, Improbable Worlds Ltd., Discovery Communications Inc., Oculus VR, LLC, IMAX Corp., Alzheimer's Australia, Microsoft Corporation, National University of Malaysia, VR Plus Pty. Ltd., REA Group Ltd., Innocean Worldwide Inc., Punjab National Bank, Mountain Dew Ltd., GMO CLICK Holdings, Inc., Facebook, Inc., Urban Ladder Home Décor Solutions Pvt. Ltd., China State Railway Group Co., Ltd., Tata Group, Niantic Inc., Amazon Web Services Inc., Imaginarium Langkawi, Magicbricks Realty Services Limited, Samsung, PropertyGuru Pte. Ltd., SK Telecom Co., Ltd., COMMUNE, HP Inc., eBay Inc., Electromech Technologies LLC, Korea Electric Power Corp., HTC Corporation, Metta School, Steam - S.r.l., Metropolitan Life Insurance Company, Intel Corporation, Infocomm Media Development Authority, Sun Yat-Sen Memorial Hospital, Dell Inc., Adobe Systems Inc., Guilin University of Technology, Hugo Boss AG, Baidu, Inc., LOTTE, Qualcomm Inc., The Singapore Tourism Board, Nintendo Co., Ltd., Standard Chartered PLC