TECH SUPPLIER Apr 2020 - Market Perspective - Doc # AP45875920

Service Opportunity Around Cloud-Based Customer Relationship Management and Enterprise Resource Management Applications in Asia/Pacific (Excluding Japan), 2019–2023

By: Rijo George ThomasSenior Market Analyst

Abstract

The demand for cloud-based customer relationship management (CRM) and enterprise resource management (ERM) applications continues to outpace that of on-premise deployments in Asia/Pacific (excluding Japan) (APEJ). IDC predicts that by 2024, 50% of organizations in APEJ modernizing their legacy mainframe applications will have modernized the underlying application infrastructure, with 70% of those enterprises turning to cloud as their preferred medium. This IDC Market Perspective accesses the modernization opportunity around cloud-based CRM and ERM, particularly the opportunity around implementation and managed services.


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