TECH BUYER Jul 2020 - IDC PlanScape - Doc # AP46521521

IDC PlanScape: Contextual Banking in Asia/Pacific

By: Handojo TriyantoSenior Research Manager

Abstract

"As the competition becomes increasingly fierce in the banking consumer market in AP, banks must do further effort for their customers. Contextual banking, the next level of customer relationship, is realized through developing a deeper relationship with each individual customer based on trust from the past, present, and future," says Handojo Triyanto, senior research manager, IDC Asia/Pacific Financial Insights.


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