TECH SUPPLIER Jul 2020 - Market Perspective - Doc # AP46610220

Asia/Pacific (Excluding Japan) Creator PC Market

By: Peggy CheungResearch Manager, Kenneth LiewAssociate Research Director, Client Devices, Yexi LiaoMarket Analyst, IDC Asia/Pacific

Abstract

This IDC Market perspective is all about the boom in digital content and social media that has driven a rapid growth in content creators in recent years, with PC remaining to be the most preferred device for content creation. PC vendors view content creator market as the next big thing as creators are more willing to spend on high-performance system and generally replace their PCs at a faster pace. Most PC vendors have launched more creator PC models in the past year or even introduced a dedicated creator product line.

"While most vendors are highlighting a similar configuration in marketing their creator PCs, it is important for vendors to build a strong branding, develop strategic partnership and prioritize applying the new technologies to creator PCs to differentiate itself from other brands," says Peggy Cheung, research manager, Client Devices, IDC Asia/Pacific.


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