TECH SUPPLIER Sep 2018 - IDC Survey - Doc # CA43237818

IT Services Brand Perceptions, 2018: Familiarity, Awareness, and Brand Associations in Canada

By: Jim WestcottResearch Manager, Application Solutions

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Abstract

This IDC Survey examines recent survey data that questioned Canadian medium-sized and large business on the brand perception, awareness, and usage of many of the largest IT services providers in Canada. The document primarily assesses the perceptions of Canadian large business with respect to brand perceptions. It updates our previous report, Canadian IT Services Brand Perceptions: Familiarity, Awareness, and Brand Associations (IDC #CA41944917, November 2017).


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