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TECH SUPPLIER May 2018 - Market Presentation - Doc # CA43310818

Smart Assistants: A Canadian Consumer Perspective, 2018

By: Manish NargasSenior Analyst, Consumer and Mobile Research

On-line Presentation

Abstract

This IDC Market Presentation provides a Canadian perspective of the current market and future trends for smart assistant (voice assistant) technologies in 2018. It includes recent consumer survey data coupled with industry analysis and leverages IDC's tracker data to detail consumer interest, ownership, usage, satisfaction, future potential, key consumer dynamics, and the proliferation of smart assistant–supporting devices for emerging smart assistant (and smart speaker) devices in Canada. This document provides key insights to assist both vendors and service providers in navigating this nascent market in Canada.


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