TECH SUPPLIER Apr 2019 - Market Presentation - Doc # CA43772319

Brand Perceptions of Server Vendors in Canada, 2019

By: Tarun BhasinResearch Director, Datacentre Infrastructure

On-line Presentation


This IDC Market Presentation provides an analysis of Canadian brand perceptions of server vendors. It is part of an annual series of brand perception documents that cover the various infrastructure hardware markets in Canada. Brand awareness, along with customers' perceptions, was measured against 10 key buying criteria used for evaluating vendors when purchasing server hardware.

The purpose of this analysis was to discover:

  • What buying criteria customers are using to purchase server hardware
  • How Cisco, Dell, Hewlett Packard Enterprise, IBM, Lenovo, and Oracle each measure up against the top buying criteria


Subscriptions Covered

Canadian Infrastructure and Platform as a Service , Canadian Sales Accelerator: Datacenter Infrastructure

Companies Covered

IBM, Oracle Corporation, Cisco Systems, Inc., Hewlett Packard Enterprise, Dell Inc., Lenovo Group Limited

Regions Covered


Topics Covered

Enterprise server

  • 35 slides

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