TECH SUPPLIER Apr 2019 - Market Presentation - Doc # CA43772819

Brand Perceptions of Canadian Security Services Providers, 2019

By: Kevin LonerganResearch Manager, Security and Infrastructure

On-line Presentation


This IDC Market Presentation provides an analysis of Canadian brand perceptions of security service providers. It is part of an annual series of brand perception documents that cover the various security markets in Canada. Brand awareness, along with customers' perceptions, was measured against 11 criteria used for evaluating providers for their security consulting services. The purpose of this study was to discover:

  • What criteria customers are using to purchase security services
  • How Accenture, Bell, Deloitte, GoSecure (CounterTack), Herjavec Group, IBM, Optiv, and TELUS each measure up against the purchasing criteria


  • 46 slides

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