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TECH SUPPLIER Oct 2019 - IDC Survey - Doc # CA44507219

Canadian Consumer Devices Survey 2019 Results: Wearables

By: Manish NargasSenior Analyst, Consumer and Mobile Research

On-line Presentation

Abstract

This IDC Survey presents findings from IDC Canada's recent consumer surveys focusing primarily on consumer wearables (such as smartwatches, hybrid watches, and wrist-worn fitness trackers). The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of such devices. It also captures the initial consumer appetite and early adoption of burgeoning "hearables" (such as smart wireless earphones/headphones) in Canada. Furthermore, the document also outlines data on brands, purchase channels, and device behaviour for Canadian consumers. Additional insight is provided through additional demographic comparisons where relevant.

The data presented in this IDC Survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for such wearable devices.


Coverage

Subscriptions Covered

Canadian Mobile Consumer and Connected Life


Companies Covered

Garmin Ltd., Fitbit Inc., Apple Inc., Samsung, Fossil Group, Inc.


Regions Covered

Canada


Topics Covered

Wearables


Content
  • 39 slides


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