This IDC Survey presents findings from IDC Canada's recent consumer surveys focusing primarily on consumer wearables (such as smartwatches, hybrid watches, and wrist-worn fitness trackers). The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of such devices. It also captures the initial consumer appetite and early adoption of burgeoning "hearables" (such as smart wireless earphones/headphones) in Canada. Furthermore, the document also outlines data on brands, purchase channels, and device behaviour for Canadian consumers. Additional insight is provided through additional demographic comparisons where relevant.
The data presented in this IDC Survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for such wearable devices.