TECH BUYER Jan 2020 - IDC Perspective - Doc # CA45843820

Game On! What Sports Can Teach Business About Using Data and Analytics

By: Mark SchruttStrategic Advisor, Public Sector & Innovation Research, Jason BremnerResearch Vice President, Industry and Business Solutions

Abstract

This IDC Perspective discusses what sports can teach business about using data and analytics. The marketplace is in the midst of a shift from gut and judgement to insight and facts, and sports is no different than any other industry. And, like other sectors, sports is quickly changing. Business and sports also have a lot in common such as a focus on winning and maximizing revenue. There are certain factors, though, that separate best-in-class businesses from others and championship teams, one being the ability to drive insight from data and apply it into action and decision making.

"Sports teams drive similar benefits from AI and data-driven decision making as businesses do, revolving around performance and maximizing revenue," says Mark Schrutt, strategic advisor, Innovation and Public Sector Research. "They also face similar challenges around data governance/silos, trust, and culture that makes it hard to demonstrate results, get budget, and recruit talent."


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