TECH SUPPLIER Mar 2020 - Special Study - Doc # CA46013420

Executive Overview: Canadian Technology Forecast Scenarios, 2020 — Cannabis Market Segment

By: Nigel WallisResearch Vice President, IoT and Industries, Jason BremnerResearch Vice President, Industry and Business Solutions, Meng CongManager, Market Insights and Analytics

Abstract

This IDC Special Study sizes and forecasts Canadian ICT spending by companies in the cannabis industry. The study looks at the impact of ICT spending by Canadian cannabis companies. What 2nd and 3rd Platform technologies will they purchase and at what scale?

The study enables ICT vendors to strategize their go-to-market plan by cannabis subverticals, including production, processing, distribution, and retail. IDC includes three different scenarios — baseline, optimistic, and conservative — that delineate the potential spending on IT hardware, software, services, and communications by their respective subcategories. This is the summary study, and more details can be found in the accompanying Canadian Technology Forecast Scenarios, 2020: Cannabis Market Segment (IDC #CA46015220, forthcoming).

"Canada's legalization of cannabis created a unique opportunity for ICT vendors as a new industry emerged in 2018 with very novel requirements to support their rapid growth. Despite recent issues, IDC expects that the cannabis market will emerge as a sustainable subvertical over the forecast period, rapidly growing from $137 million in 2018 toward much more," states Nigel Wallis, IDC Canada's research vice president, IoT and Industry.


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