This IDC Survey presents findings from IDC's recent consumer survey on consumer behaviors and services, particularly the impact due to the COVID-19 outbreak and the subsequent restrictions in Canada.
Results presented in this document outline the general outlook, economic impact, and consumer perceptions/behaviours particularly toward the TV and internet services markets and consumer devices in Canada on account of COVID-19. Cuts by various demographics (age group, household income, and others) and service providers are shown where relevant. Additional segmentation is available upon request.
This document is useful for market intelligence roles, product managers, and product marketers who look to best understand consumer sentiment and behaviours relating to the topics outlined previously as they navigate the market and serve their customers in these unprecedented times.