TECH SUPPLIER Jan 2019 - Market Perspective - Doc # CEMA43935818

South African Brands in the Mobile Phone Industry

By: Arnold Ponela

Abstract

This IDC Market Perspective provides an overview of the role of South African brands in the country's mobile phone market. It describes the current stage of competition between local brands and major international mobile device manufacturers. The major South African brands are profiled, including evaluations of their strengths and challenges. The document offers insights into how local brands, with the support of the government, can improve their competitiveness and make a significant impact on African markets.

"The South African government and private investors must join hands to address the country's poor infrastructure, a shortage of technical expertise, and enterprises' limited access to credit and international markets. Local mobile phone brands should form partnerships with mobile operators to boost marketing and distribution and build customer awareness of their devices." — Research Analyst Arnold Ponela, IDC South Africa


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