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TECH SUPPLIER Oct 2018 - Market Perspective - Doc # CEMA44314518

Kenya and East Africa Mobile Phones Gray Market Survey Report

By: George MbuthiaResearch Analyst

Abstract

This document details the gray trade in mobile devices in Kenya and East Africa, highlighting its impact on mainstream market players and assessing its advantages and disadvantages. It also describes the actions that global manufacturers and distributors of brand name mobile phones should take to address they gray market.

"Given the high volumes of mobile devices traded in the gray market in East Africa, vendors need to understand the underlying drivers if they are to regain control of their products. Indeed, manufacturers stand to lose market share due to brand erosion over the long term. As such, OEMs should take an active role in implementing consistent and effective strategies to control gray trade in the region." — Research Analyst George Mbuthia, IDC East Africa


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