These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in March 2019.
Representing more than 50% of the overall cloud market, software as a service is the largest and most mature segment of cloud computing. The magnitude and rapid pace of change instigated by digital transformation and innovation accelerators like machine learning and Internet of Things have a profound impact on IT buyers' priorities, and what organizations expect from their technology suppliers. In response, a new generation of SaaS applications is emerging. These applications are designed to take full advantage of innovation accelerators and harness the full potential of cloud in all its forms. While next-generation SaaS applications offer significant upside for organizations, there are many new layers of complexity now involved in the buying decision. More than ever before, it's critical that the correct cross-functional stakeholders be involved in the IT purchasing decision to ensure that all departmental needs are properly balanced against the transformation mandates of the business. The impact delivered by this new generation of SaaS applications is explored and unpacked by Frank Della Rosa.