TECH SUPPLIER Mar 2020 - Conference Proceeding: Tech Supplier - Doc # DR2020_LAL2_RP_NS_MM
The Future of Sales Enablement
By: Randy PerryVice President, Business Value Strategy Practice, Nancy SeligResearch Vice President, IDC’s Interactive Platform Services, Worldwide Custom Solutions, Matthew MardenResearch Director, Business Value Strategy Practice
These event proceedings were presented at IDC Directions in March 2020.
Digital transformation (DX) is driving a new agenda for the C-suite. The clock is ticking, and there's less than three years to execute on DX or face imminent failure. Even those that are successful today must continue to advance their DX strategy. Technology providers must guide their customers forward, but this means dealing with new buyers, new opportunities, and new relationships; delivering new dialogues; and undergoing their own digital transformation. In this session, Randy Perry, Nancy Selig, and Matthew Marden will draw from recently completed research to discuss how IT providers will need to transform how they market and sell to their customers and deliver transformative business outcomes.