These event proceedings were presented at IDC Directions in March 2020.

Digital transformation (DX) is driving a new agenda for the C-suite. The clock is ticking, and there's less than three years to execute on DX or face imminent failure. Even those that are successful today must continue to advance their DX strategy. Technology providers must guide their customers forward, but this means dealing with new buyers, new opportunities, and new relationships; delivering new dialogues; and undergoing their own digital transformation. In this session, Randy Perry, Nancy Selig, and Matthew Marden will draw from recently completed research to discuss how IT providers will need to transform how they market and sell to their customers and deliver transformative business outcomes.



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