TECH SUPPLIER Mar 2020 - Conference Proceeding: Tech Supplier - Doc # DR2020_T5_MM

Unstructured, Undefined, Unknown: What Do You Really Know About Your Data?

By: Marci MaddoxResearch Director, Enterprise Content Strategies


These event proceedings were presented at IDC Directions in March 2020.

Data that is well understood can be infinitely valuable. Data, in the absence of meaning and context, is worthless and costly. There is huge opportunity in shining a light onto the growing amount of underutilized or dark data and to improve an enterprise's data utilization quotient. This presentation will share insights from IDC end-user research to identify customer needs and shortcomings in leveraging data more effectively.



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