TECH SUPPLIER Mar 2019 - Market Presentation - Doc # EMEA44913619
AR/VR: Speaking the Enterprise Language
This IDC Market Presentation provides an overview of the augmented/virtual reality (AR/VR) markets in Europe. It presents key trends that are driving these markets, examines the leading industries and use cases, and highlights major business outcomes and challenges.
"The AR/VR market is continuously changing," said Giulia Carosella, research analyst, IDC Customer Insights & Analysis. "As adoption increases, software platforms and tools will play even bigger roles for streamlining content production in moving from single, ice-breaker use case to multiple, synergetic low-hanging-fruit use cases."