TECH SUPPLIER Jul 2019 - Market Presentation - Doc # EUR143111518

AI in Retail: European Trends, 2019

By: Ornella UrsoResearch Analyst

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Abstract

This IDC Market Presentation provides an overview on the status of artificial intelligence (AI) adoption among retailers in Europe. Before going in depth with key figures and data points coming from IDC's 2019 Global Retail Innovation Survey and the IDC European Vertical Market Survey, 20182019, the document presents IDC's definition of cognitive/AI and related levels of AI-based automation (i.e., human-led, human-led and machine-supported, machine-led and human-supported, machine-controlled). Lastly, this study presents two case studies of retailers adopting AI to improve customer experience (CX) personalization and invest on experiential retail.


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