This IDC Survey helps IT suppliers to better position themselves as strategic partners for European enterprises pursuing digital transformation. Using survey data from 400 enterprises in major European markets, it compares the shift in top-level strategic priorities from 2018 and 2019. It then ranks those priorities for eight vertical markets (financial services, manufacturing, retail, oil and gas, healthcare, government, utilities, and life sciences). It also presents the digital business model types being pursued by vertical and the main challenges different verticals will focus on in the coming two years. As such, this document should help tech vendor executives better understand their buyers and thus adapt their outreach to improve business results.