TECH SUPPLIER Jul 2019 - Market Forecast - Doc # EUR145335619

Western Europe Digital Label and Packaging Press Printer Forecast, 2019-2023

By: Julio VialQuarterly Research Manager, European Quarterly Printer Market Tracker


This IDC Market Forecast study examines the Western European label and packaging printer market. A long-term forecast is provided for units shipped as well as the value of shipments for each of the 16 countries (Figure 2 and Tables 2-7). We also identify the factors accelerating and inhibiting the various technology segments. This study also includes 2018 overall vendor shares (Figure 3 and Table 8).

"The flexibility of the digital label and packaging printer presents vast potential in this marketplace. It can fulfil short-run demands, eliminate or reduce the need to retain stock, and offer variable data printing capability," said Julio Vial, research manager, IDC Imaging, Printing, and Document Solutions Group.



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