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TECH SUPPLIER Sep 2019 - Vendor Profile - Doc # EUR145474919

Salesforce's European Vertical Strategy: Accelerating Lanes

By: Giorgio NebuloniResearch Director, European CI&A, Emerging Tech, Ivana SlaharovaResearch Manager, Customer Insights & Analysis, CEE

Abstract

This IDC Vendor Profile examines Salesforce's vertical go-to-market strategy, focusing on Europe in 2019. The document briefly explores the growing trend toward verticalization in product and sales strategy in the cloud space. It also provides details on Salesforce's vertical presence as estimated by IDC. It analyzes challenges and opportunities and provides key advice for the vendor. Information used for this document was collected at Salesforce EMEA June 2019 Analyst Summit, conversations with Salesforce EMEA representatives, and proprietary IDC data.


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