TECH SUPPLIER Sep 2019 - Vendor Profile - Doc # EUR145483019

Microsoft's European Vertical Strategy: Fostering Cultural Change Across Industries Through Digital Transformation

By: Stefano PeriniSenior Research Analyst, European Industry Solutions, Customer Insights & Analysis


This IDC Vendor Profile introduces and assesses Microsoft's current vertical strategy at European level (only business-to-business or B2B is considered), identifying its strengths as well as room for improvement. After an overall company overview, Microsoft's European vertical organization and go-to-market strategy is examined, together with main products and case studies by vertical. Finally, future outlook and advice for Microsoft about its vertical strategy are provided.



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