TECH SUPPLIER Oct 2019 - Market Presentation - Doc # EUR145547419
Retail and CPG Companies in the Age of Commerce Everywhere
By: Andrea Sangalli
This IDC Market Presentation provides IDC's perspective on how new commerce everywhere business models are architected to generate value in the ecosystem beyond selling products and services to consumers. It also examines why the ecosystem collaboration mindset, which is required for new model execution, renders them intrinsically innovation-driven.
Commerce everywhere business models are relational and operational retail processes that rely on the streamed collection and enablement of internal and ecosystem data. Such models identify real-time contextual and interface-agnostic customer experience as pivotal to the company's value proposition, which branches back to the extended value chain of the enterprise, suppliers, and partners. These new models are designed to operate "commerce" beyond the "transaction" and "everywhere" beyond "customer-facing."