TECH SUPPLIER Oct 2019 - Market Perspective - Doc # EUR145589619
AWS Marketplace is Expanding Opportunities for Consulting Partners to Become Increasingly Channel Friendly
This IDC Market Perspective discusses AWS' efforts to become increasingly channel friendly through the Consulting Partner Private Offers (CPPO) program, Cloud marketplaces have emerged as an increasingly important route to market. Traditional channel partners are not embracing cloud marketplaces as quickly as their customers. CPPO enables ISVs to authorize participating consulting partners to resell their software solutions directly to customers.
"Being the seller of record is critical for consulting partners. Therefore, CPPO is a big step forward when it comes to integrating the channel on AWS Marketplace," said Stuart Wilson, research director, IDC European Channels and Alliances.