TECH SUPPLIER Dec 2019 - Market Note - Doc # EUR145739719
Google Cloud Targets Enterprises with Enhanced Features
By: Margaret AdamAVP, European Services, Channels and Alliances Ecosystems, Carla ArendSenior Program Director, European Software, Andrew BussResearch Director - European Enterprise Infrastructure, Naima CamaraSenior Research Analyst, European Small and Medium Business Program, Stuart WilsonResearch Director, European Partnering Ecosystems, Danielle HernandezResearch Analyst, European Digital Transformation Practice, Kevin RestivoResearch Manager, European Enterprise Mobility, Jennifer ThomsonSenior Research Director & Lead Accelerated App Delivery Practice, Archana VenkatramanResearch Manager – European Datacenter Research, Oru MohiuddinResearch Manager
The IDC Market Note highlights Google Cloud's announcements at Google Next UK, which revolved around Google Cloud Platform (GCP) being enterprise ready. Google Cloud's approach to enterprise readiness can be seen in three parts: the development of its infrastructure to become more suitable for enterprises (including the addition of more robust security features), a flexible hybrid architecture, and application modernization and management platforms. It is also targeting the growing mobile workforce with its productivity suite, where Google Cloud has aptly identified a whitespace in a gap in the market. Finally, its focus on channel partners can help to ensure a wider stream to distribute its solutions to enterprises and to develop its capability to cater to the increasingly complex needs within this segment. From the announcements, IDC believes that Google Cloud can be a strong player in the business segment going forward — emphasizing its commitment to sustainability at a time when corporations are increasing judged based on their environmental and societal footprints can substantially add to its appeal.
European Cloud Strategies , European Data Infrastructure, Services and Strategies , European Digital Transformation Strategies , European Enterprise Communications and Collaboration , European Enterprise Communications Services , European Enterprise Mobility in the 5G Era , European Partnering Ecosystems , European Small and Medium Business and Startup Strategies , European Unified Communications and Collaboration