This IDC Market Presentation provides an overview of digital transformation developments in Europe in 2Q20. It covers news, significant deals, policy announcements, regulatory actions, and investments that could impact markets locally and regionally. For the second time, it will also provide a COVID-19 feature to highlight measures, responses, and the development of contact tracing apps from Europe-wide and local governments and organizations. Companies featured include Airbnb, Apple, BBC, CaixaBank, Facebook, Google, Ikea, Intesa Sanpaolo, Mastercard, NatWest, Pexip, SAP, Samsung, SoftBank, Wirecard, and Zoom.
"These are challenging times for European organizations. The focus was on bottom-line optimization before the pandemic, but now, companies are struggling to survive. Though there is support from governments across Europe, many organizations are sailing in deep and dangerous waters, and technologies are their life jackets," said Erica Spinoni, research analyst, IDC European Software. "Only organizations that take the risk to invest in technologies that modernize their assets and infrastructure will be remain in the market and endure, with foreseeable returns in the midterm to long term."
NatWest Markets N.V., MasterCard Incorporated, SAP SE, Intesa Sanpaolo SpA, Google LLC, Apple Inc., Facebook, Inc., Pexip AS, British Broadcasting Corporation, IKEA Aktiebolag, Softbank Group Corp., Zoom Video Communications Inc., Samsung, Wirecard AG, Caixabank, S.A.