This IDC Market Note analyzes Oracle's offering and route to markets in the emerging technology arena based on information collected at the Oracle OpenWorld analyst event held in London in February 2020.

"Emerging technologies can empower and accelerate Oracle's Streamline-Empower-Delight-Automate mantra and the selected IoT-AI-Blockchain bets perfectly fit with the company's portfolio," said Andrea Siviero, research manager and emerging techs lead, IDC European Customer Insights and Analysis. "Tackling this messaging and further fine-tuning sales capabilities in the region will provide a major boost to sales of core SaaS (and PaaS) products across the multiple industries Oracle is already engaging with in Europe."



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