TECH SUPPLIER Apr 2020 - Market Perspective - Doc # EUR146176420
Konica Minolta's Sustainability Drives Competitive Advantage
This IDC Market Perspective analyzes Konica Minolta's commitment toward its sustainability program and how it is leveraging its successes to gain competitive advantage over some of its main rivals in the drive to capture larger shares in the imaging and associated markets.
"Sustainability has become an integral part of the marketing and business strategies of the leading imaging suppliers," said Phil Sargeant, program director, IDC's Western European Imaging, Hardware Devices, and Document Solutions group. "Many of today's suppliers are able to clearly demonstrate their sustainability capabilities and future programs to customers, and in many cases even going beyond their original targets."