This IDC Market Note discusses the Bett 2020 conference on digital transformation (DX) in education, held in London on January 22–25. Bett is among the largest annual trade shows in Europe focused on the uses of IT in education. The contents of Bett and the conversations that took place at the event among EdTech vendors, educators, and other education stakeholders offer valuable insights into currently trending topics, ideas, and practices in the education ecosystem.
"Educators are becoming more circumspect about committing to new EdTech solutions. The audience at Bett 2020 made it clear that tangible proof of impact on learning outcomes, flexibility, and the ability to tailor solutions to individual needs will be key determinants of their procurement decisions in the near future." — Research Manager Jan Alexa, IDC Insights