TECH SUPPLIER Aug 2020 - Market Perspective - Doc # EUR246764820

Datacenter Efficiency and Carbon Footprint: The New Battleground for Cloud Providers in Europe

By: Filippo VanaraResearch Analyst, European Multicloud, Carla ArendSenior Program Director: Lead Analyst, Cloud in Europe, Vladimir KroaAssociate Vice President, IT Services , CEMA


This IDC Market Perspective examines the sustainability and environmental strategies of cloud providers in Europe as related to the efficiency of their datacenters. From an environmental perspective, this document highlights the benefits and drawbacks of the approaches employed by Europe's most significant cloud providers, as well as their sustainability goals, initiatives, and commitments in 2020 and beyond.

"Our habits and cultures are transforming our environment and climate. In the last decade, we have seen floods, tsunamis, and many other catastrophic crises across the planet, giving rise to a new and unknown future not only for humans, but for all life on Earth. Fortunately, people and IT corporations are moving from words to deeds by enacting sustainability and environmental plans aiming to reduce general waste, CO2 emissions, and overall carbon footprints." — Multicloud Research Analyst Filippo Vanara, IDC EMEA



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