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Smart Home

IDC's Smart Home service provides market intelligence on the evolving ecosystem of connected consumer and smart home applications and devices as well as the emerging smart assistant platform category. This research program delivers a qualitative and quantitative analysis of the enabling technologies, protocols, devices, services, platforms, and vendors that compete in the smart home market. It investigates demand-side perspectives on consumer attitudes toward and usage of internet-enabled products and services in the home and provides insight into vendor strategies, market positioning, and future developments.


Markets and Subjects Analyzed

  • Semiannual documents on the adoption of internet-enabled consumer devices and services across a broad range of categories
  • Market sizing of the smart home, including shipments and value for the United States and worldwide
  • Consumer IoT use cases such as home monitoring, security, automation, and control as well as networked entertainment in the home
  • Developments of consumer IoT technology and services, including smart assistants, security, home automation protocols, and smart home networking and connectivity technologies
  • Taxonomy of the smart home ecosystem: Market organization, key segments, technologies, and applications
  • Vendor strategies, partnerships, and channels to market
  • Evolution of connectivity, standards, and issues with interoperability

Core Research

  • Worldwide and U.S. Forecasts on Smart Home Device Unit Shipments and Value, Including Networked Entertainment, Smart Speakers, Home Monitoring and Security, Lighting, Thermostats, and Appliances
  • Annual Consumer IoT Survey Assessing Demand-Side Perspectives and Consumer Usage of Connected Devices and Applications
  • Worldwide and U.S. Market Share Documents on Key Smart Home Segments, Including Smart Speakers and Video Entertainment Devices
  • Taxonomy of the Smart Home Ecosystem
  • Ongoing Analysis of Current Events and Changes in Market Dynamics

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered

  1. How are smart home devices, services, and applications being adopted by households across the globe?
  2. How will successful smart home platforms and technologies develop?
  3. How do attitudes toward and the adoption of smart home applications and technologies differ across geographies, age, gender, and income levels?
  4. What role will wireless and landline broadband service providers play in the connected home, and how will they drive the market for networked applications?
  5. How will the adoption of various devices impact consumer experiences and expectations of tomorrow?
  6. What role will service providers play in the smart home, and how will they drive the market for networked applications?
  7. What role will smart assistants play in advancing smart home adoption?
  8. Who are the market leaders in each technology segment, and what are their strategies for success?

Companies Covered

ADT Inc., ASUSTeK Computer Inc., AT&T Inc., Advanced Micro Devices, Inc., Amazon.com Inc., Analog Devices, Inc., Apple Inc., Arrayent Health, LLC, Belkin International, Inc., Bose Corporation, Broadcom Inc., Buffalo Inc., CenturyLink, Inc., Cisco Systems, Inc., Comcast Corporation, Conexant Systems Inc., Cox Communications, Inc., D-Link Corporation, DIRECTV, DISH Network LLC, Dell Inc., Ecobee Inc., Electrolux AB, Emerson Electric Co., Facebook, Inc., Fitbit Inc., Flextronics International Limited, Garmin Ltd., General Electric Company, GoPro Inc., Google Inc., Haier Group, Hewlett Packard Enterprise, Hitachi, Ltd., Honeywell International Inc., Huawei Technologies Co., Ltd., IBM, IFTTT Inc., IKEA Aktiebolag, Infineon Technologies AG, Insteon, Intel Corporation, JBL Co.,Ltd., Kwikset Corp., LG Corp., Logitech International SA, Lutron Electronics Co. Inc., Microsoft Corporation, Motorola Solutions, Inc., NETGEAR, Inc., NXP Semiconductors N.V., Nest Labs, Inc., Netflix International B.V., Orange S.A., Panasonic Corporation, Pioneer Corp., Plantronics Inc., Qualcomm Inc., Quantenna Communications Inc., Ring LLC, Robert Bosch GmbH, Royal Philips N.V., SAP SE, SK Telecom Co., Ltd., STMicroelectronics N.V., Samsung, Schlage, Schneider Electric SE, Sears Holdings Corporation, Sharp Corporation, Siemens AG, Silicon Image, Inc., Singapore Telecommunications Limited, Sonos Inc., Sony Corporation, Sprint Corporation, T-Mobile International AG, TP-Link Technologies Co. Ltd., Technicolor S.A., Telefonica S.A., Texas Instruments Incorporated, Time Warner Inc., Toshiba Corporation, Verizon Communications, Inc., Viv Labs, Inc., Vivint, Inc., Vizio Inc., Vodafone Group Plc, Whirlpool Corp., Yahoo! Inc., Z-Wave Alliance, LLC, ZigBee Alliance


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Meet the Experts
Adam Wright

Senior Research Analyst, Internet of Things: Consumer

Carrie MacGillivray

Group Vice President, Internet of Things, 5G & Mobility