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European Digital Transformation Strategies

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90% of CEOs have digital transformation at the core of their corporate strategy. Consequently, European organizations are investing millions of euros on digitizing the business processes to take the biggest possible share of the digital opportunities. This subscription service contains the results of the CEO, C-Suite, and digital executive sentiment surveys to highlight the macro trends around digital transformation in the region.

IDC's European Digital Transformation Strategies documents the realities of DX by focusing on tangible examples of exceptional digital leadership, case studies, hard data, and vendor strategies across all industries in order to highlight best practices that drive financial success from digital transformation. The program is supported by over 25 analysts who all help establish an unparalleled level of coverage across technology and geographical domains.


Markets and Subjects Analyzed

  • The primary drivers, priorities, and pain points of enterprises engaged in digital transformation across Europe
  • Clear and actionable examples of enterprises in the more advanced stages of digital transformation
  • Leadership goals, challenges, and technologies related to the future of customers, operations, intelligence, work, and culture
  • Breakdown of maturity levels and implications for supplier relationships and the positioning of IT
  • Current and future trends shaping digital demand in Europe
  • Competitive landscape and ecosystems in Europe
  • Market sizing and forecast

Core Research

  • Digital Platform MaturityScapes for Europe
  • Digital Transformation Forecast, 2021-2025
  • Business and investment priorities (Survey Based)
  • Enterprise strategies and plans (Survey Based)
  • Vendor strategies for positioning digital transformation
  • Case studies with industry-specific examples of business and operational model transformation
  • Strategic frameworks driving business model transformation
  • The role of the CEO, CIO and other C-level executives and functional leads in driving change
  • Assessing success – KPIs, metrics, and overall value of DX

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered

  1. What new digital business models have emerged and how are enterprises making them work?
  2. What new digital operational models have emerged and how are enterprises making them work?
  3. What trends drive enterprise change? What is the role of the IT supplier? How is it changing?
  4. How is DX impacting specific industries? (E.g., How is banking different from retail or manufacturing?)
  5. How can IT suppliers help customers set priorities and achieve their goals? How can IT suppliers help enterprises address their main challenges?
  6. What are the digital transformation priorities of the CEO, CIO and the entire C-Suite?
  7. How can IT suppliers use maturity assessments to better position themselves and their services?
  8. What are the components of the technology architecture of the future?

Companies Covered

AKQA Inc., Accenture plc, Adobe Systems Inc., Amazon Web Services Inc., Atos S.A., Avanade Inc., Avaya Inc., BMC Software, Inc., BT Group plc, BearingPoint Holding BV, CGI Group Inc., Capgemini Services SAS, Celonis SE, Cisco Systems, Inc., Citrix Systems, Inc., Cognizant Technology Solutions Corporation, DXC Technology Co., Dell Inc., Deloitte LLP, Ernst & Young Global Limited, Fujitsu Limited, Globant S.A., Google LLC, HCL Technologies Limited, Hewlett Packard Enterprise, IBM, IDEO Inc., IFS AB, IPsoft Incorporated, Infosys Limited, Intel Corporation, KPMG International, Microsoft Corporation, Mitel LLC, OpenText Corporation, Oracle Corporation, Oracle Netsuite, PricewaterhouseCoopers LLP, Red Hat, Inc., SAP SE, SAS Institute Inc., Salesforce.com, Inc., SapientRazorfish, ServiceNow, Inc., Sharp Corporation, Sopra Steria Group, Symantec Corporation, T-Systems International GmbH, Tata Consultancy Services Limited, Tech Mahindra Limited, Telefonica S.A., Teradata Corporation, Tieto Corporation, VMware, Inc., Vodafone Group Plc, Wipro Limited, Workday, Inc., Xerox Corporation, frog design Inc.


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Meet the Experts
Mark Yates

Research Manager, Digital Transformation and Customer Experience, Europe