Big Data and Analytics is a healthy and growing market, continuing to gain significant investment and attention from European organizations. IDC finds that organizations are increasingly taking a data-driven approach to running their business, where data is exploited as a business asset and leveraged to help transform and automate business processes. Organizations also have widening tool choices for managing and analyzing this data. Recently, machine learning, with its ability to adapt, learning from data, has provided new routes for organizations wishing to develop intelligent data tools and applications.
But as analytics use cases evolve, and the pace of technology innovation increases, companies are faced with the challenge of managing a diverse toolset and environment and integrating intelligent insights into core processes and business operations.
IDC's European Intelligent Big Data and Analytics research provides a coordinated view of the complex and vibrant market for Big Data, machine learning and analytics by combining software product-related research with coverage of the broader market opportunities, tools for success and a view of its dynamic ecosystem. The research describes markets and strategies for revenue growth and compares competing vendors in the marketplace. It identifies attitudes, trends, challenges and best practice in the adoption of analytics and big data for user organizations.