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European Intelligent Big Data and Analytics

Big Data and Analytics is a healthy and growing market, continuing to gain significant investment and attention from European organizations. An agile, resilient and data-driven approach to running business has never been more necessary than in today's environment, to intelligently drive business processes like CRM and supply chain and to support and automate decision making. Organizations have widening tool choices for managing and analyzing this data, both open source and proprietary, on-premise and in-cloud. Recently, machine learning, with its ability to adapt, learning from data, has provided new routes for those wishing to develop intelligent data tools and applications.

But as analytics use cases evolve, and the pace of technology innovation increases, companies are faced with the challenge of managing a diverse toolset and environment and integrating intelligent insights into core processes and business operations. Data governance, privacy and the ethical dimension have never been more important, and new tools and approaches continue to emerge from established and new providers.

IDC's European Intelligent Big Data and Analytics research provides a coordinated view of the complex and vibrant market for Big Data analytics and machine learning, by combining software product-related research with coverage of the broader market opportunities, tools for success and a view of the dynamic ecosystem. The research describes markets and strategies for revenue growth and compares competing vendors in the marketplace. It identifies attitudes, key trends, challenges and best practice in the adoption of analytics and big data for user organizations.


Markets and Subjects Analyzed

  • Big Data and analytics market developments
  • Data platforms, workloads and use cases
  • Business analytics and BI tools (end-user query, reporting, visual discovery and analytics)
  • Advanced analytics & machine learning
  • Data catalogs, master data management
  • Data and analytics skills and governance

Core Research

  • European Big Data and Analytics Software Forecast
  • European Big Data and Analytics Vendor Market Shares
  • European Big Data Technologies and Services Forecast
  • Big Data and Analytics Trends and Futures
  • European Market Analysis Perspective for Big Data and Analytics and AI Platforms
  • European Enterprise Performance Management Forecast

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered

  1. How is the European Big Data and Analytics marketplace evolving and developing?
  2. How is the COVID-19 pandemic affecting companies' spending expectations, strategies and attitudes?
  3. How fast is cloud, linked to self-service analytics and machine learning, impacting Big Data and analytics initiatives?
  4. What are the common current and future use cases utilizing predictive and prescriptive analytics?
  5. What is the future for data platforms/data lakes in the age of the cloud?
  6. Who are the leading Big Data and analytics vendors in the market and how do they compare? What are startups offering?

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Meet the Experts
Erica Spinoni

Research Analyst, European Software

Philip Carnelley

AVP, European Software Group