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Pricing Evaluation Service: Enterprise Storage

IDC's Pricing Evaluation Service: Enterprise Storage is utilized widely by internal competitive intelligence, marketing, sales support, and field sales teams. This product provides storage vendors with the intelligence and analysis to create winning price and product positioning strategies. This product expands into the intrinsic factors that represent the "art of a storage deal," with pricing for storage product components, storage software, service, and configurations. It includes in-depth technical specifications and a wide range of application tools like the custom configurator or quick compare.

Markets Covered

This product covers the following segments of the storage market:

  • NAS — enterprise, midrange, and entry level
  • SAN — enterprise, midrange, and entry level
  • DAS — enterprise, midrange, and entry level
  • Switch, routers, and directors
  • Software (management and platform)
  • Tape automation
  • Virtual tape systems
  • Storage services

Subjects Analyzed

Throughout the year, this product will address the following topics:

  • Comparison of product features and functions
  • Comparison of standard storage configurations across multiple vendors
  • Detailed technical product information
  • Pricing list, channel, and maintenance
  • Real deal transaction information
  • Pricing history
  • Services profiles and comparisons


Licensed as a 12-month service, this product is delivered 24 hours a day, 7 days a week, through the Internet. Support, both application and analyst, will be made available 9 a.m. to 5 p.m. EST.

Key Questions Answered

Our research addresses the following issues that are critical to your success:

  1. How does our storage product stack up against the competitor's product technically?
  2. Given the market complexity, what is an accurate and true comparison of storage configurations and pricing?
  3. What are a vendor's discounting methodologies? Provide examples of discounting percentages for storage configurations.
  4. Which vendors initiate/dominate price positioning in this marketplace?

Related Links

Meet the Experts
Brian E. Clarke

Group Vice President, Pricing Evaluation and Sourcing Advisory Services