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Industry CloudPath 2020

Industry CloudPath 2020 is IDC's premier cloud-specific benchmarking survey for subscribers looking to gain a deep understanding of how organizations in each industry are moving to the cloud, with an in-depth look into the mind of the buyer and the entire buyer's journey to the cloud, including adoption, application migration strategy and timing, drivers and inhibitors, budgets, purchasing preferences, attitudes toward buying channels, vendor-customer satisfaction ratings and advocacy scores, behavioral trends, buyer profiles, and cloud adoption and buying intentions for 200+ industry-specific applications.

Industry CloudPath 2020 also includes an in-depth look at which professional services providers companies are utilizing to assist in their journey to the cloud, which types of cloud services each firm is delivering, and in-depth customer satisfaction ratings on all providers by industry. Industry CloudPath 2020 is a worldwide study covering 27 different industries across 13 countries.


Markets and Subjects Analyzed

  • Industry CloudPath 2020 provides a worldwide view into how each industry is moving to the cloud for 25 industry segments, including healthcare (payers, providers, and life sciences), manufacturing (discrete, process, high tech, automotive, A&D, CPG, chemicals, and wholesale distribution), financial services (banking, insurance, and capital markets), retail, energy (oil and gas and utilities), government (federal, state, and local), telecommunications, media, and entertainment, hospitality and food service, professional services, and construction.

Core Research

  • Industry CloudPath: Worldwide Findings Banner Book
  • Industry CloudPath: Additional 20+ Banner Books — Findings by Industry/Region/Country
  • Industry CloudPath: Executive Summary PPT Report
  • Industry CloudPath: Vendor Ratings PPT Report
  • Industry CloudPath: Additional Survey Spotlights on Key Finding

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered

  1. What key applications/workloads/functions in each industry have organizations moved to the cloud, and what are their near-term plans? What deployment models are they using?
  2. Which cloud vendors are organizations using in each industry? How do organizations rate those vendors and what criteria do they use to select them?
  3. How do cloud buyers in each industry like to be sold to? Through what channels? What are their buying preferences, attitudes, fears, needs, and priorities?
  4. How mature are organizations in each industry in terms of their cloud adoption and strategy? How are they adopting multicloud, and how are they approaching hybrid cloud?

Related Links


Meet the Experts
Eric Newmark

Program Vice President - SaaS, Enterprise Apps, Industry Cloud, and Digital Commerce