Print Page

SaaSPath 2020

SaaSPath 2020 is IDC's premier SaaS-specific benchmarking survey, providing subscribers with demand-side guidance on the mind and journey of SaaS buyers, including a deep dive into 15 functional application markets, including accounts payable, accounts receivable, digital commerce, enterprise asset management (EAM), enterprise resource planning (ERP), finance, human capital management (HCM), procurement, professional services automation (PSA), customer relationship management (CRM), supply chain management (SCM), subscription billing, tax, travel and expense (T&E), and treasury and risk.

Coverage includes application adoption, deployment models, budget plans and replacement cycle timing, purchasing preferences and attitudes toward SaaS buying channels, application migration strategy, drivers and inhibitors, packaging and pricing options, and in-depth vendor reviews, ratings, spend, and advocacy scores for most leading vendors in each of the 15 functional application markets. SaaSPath is a global study covering 13 countries across all regions of the world.


Markets and Subjects Analyzed

  • 15 functional application markets, including accounts payable, accounts receivable, digital commerce, enterprise asset management (EAM), enterprise resource planning (ERP), finance, human capital management (HCM), procurement, professional services automation (PSA), customer relationship management (CRM), supply chain management (SCM), subscription billing, tax, travel and expense (T&E), and treasury and risk.
  • Application adoption, deployment models, budget plans, and replacement cycle timing.
  • Purchasing preferences and attitudes toward SaaS buying channels, application migration strategy, drivers and inhibitors, packaging and pricing options.
  • In-depth vendor reviews, ratings, spend, and advocacy scores for all 16 of these functional application markets.

Core Research

  • SaaSPath: Worldwide Findings Banner Book
  • SaaSPath: Additional 20+ Banner Books — Findings by App Category/Country/Region
  • SaaSPath: Executive Summary PPT Report
  • SaaSPath: Vendor Ratings PPT Report
  • SaaSPath: Additional Survey Spotlights on Key Findings

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered

  1. What applications are organizations moving to SaaS? When? and where?
  2. Which vendors are organizations looking to for each SaaS application solution? How do organizations rate those vendors and what evaluation criteria do they use to select them?
  3. How do SaaS buyers like to be sold to? Through what channels? What are their buying preferences, attitudes, fears, needs, and priorities? How do these things all vary by functional application market?

Related Links


Meet the Experts
Eric Newmark

Program Vice President - SaaS, Enterprise Apps, Industry Cloud, and Digital Commerce