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TECH SUPPLIER May 2019 - Technology Segment - Doc # META44727319

Kenya Hardcopy Peripherals Market 2018 Analysis and Vendor Profiles

By: Sharon RonoResearch Analyst, Roberto AlunniSenior Research Manager, IPDS, MEA


This IDC Technology Segment study covers Kenya and provides HCP market unit, value ($M), and share (%) data for the 2014–2018 period. It also presents in-depth and up-to-date profiles of the top-performing vendors, covering local presence and structure, 2018 revenue breakdowns by line of business, distribution-channel structure, major contracts and projects won during the year, marketing campaigns and promotions conducted, services and document solutions offered, and channel partner programs.

"The overall Kenyan HCP market is expected to continue growing in 2019 and beyond, thanks to strong gross domestic product (GDP) growth that is underpinned by robust consumption. Kenya's economy will also gain from strong investments in 2019 that are focused on housing and infrastructure (including railways, roads, and new power plants). With these prospects, vendors will need to deepen their channel partner networks and explore partnership opportunities in these promising sectors. In addition, more focus should be placed on training and incentivizing channel players and VARs, as this will be effective in securing major deals." — Research Analyst Sharon Rono, IDC East Africa



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