This IDC Market Perspective presents an overview of mobile money in West Africa. It examines trends in key markets, looks at drivers and challenges, and concludes with guidelines on how to increase service adoption.
"Financial inclusion is a key component of various government empowerment and development goals. Mobile money offers a plausible way of driving these goals, but government policy must be flexible and reactive to changing market dynamics. Providers must therefore engage with governments to ensure an enabling environment is achieved." — Senior Analyst Oluwole Babatope, IDC West Africa