This IDC Survey highlights results from a face-to-face survey conducted by IDC MEA in May 2019. The survey sample included 768 CIOs and IT directors from a range of industries. IDC questioned these individuals about their priorities and views on big data and analytics adoption and the associated challenges.
"Organizations across the Middle East have started leveraging big data analytics solutions to revamp their customer engagement processes, improve operational efficiency, and stay competitive in the market by driving digital innovation using data as a tool." — Software and Cloud Program Manager Manish Ranjan, IDC Middle East, Turkey, and Africa