TECH SUPPLIER Dec 2019 - Market Perspective - Doc # META45709719

State of Customer Experience in Turkey

By: Eren EserPrincipal Analyst, Turkey, IDC

Abstract

This IDC Market Perspective discusses the state of customer experience (CX) initiatives in Turkey. It presents the priorities of different industries, identifies challenges faced by Turkish organizations in delivering high-quality CX, and provides guidance for technology suppliers.

"CX is becoming a significant competitive differentiator. However, it may take some organizations years to achieve true CX maturity. Organizations are often held back by their failure to recognize the value of CX across the organization. Some pioneering organizations have started to make a noticeable CX impact by utilizing AI, natural language processing, and AR/VR." — Principal Analyst, Eren Eser, IDC Turkey


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