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Robert Ayoub

Program Director, Security Products

Rob Ayoub is a Program Director in IDC's Security Products program. In this role he provides thought leadership and guidance for clients on a wide range of security products ranging from traditional Network Security products such as firewall, IPS, and UTM to emerging products designed to protect the cloud and the Internet of Thing (IoT).  Rob is also responsible for research and analysis around a wide range of evolving security markets, including forensics and security and vulnerability management SVM).


Rob has extensive experience in the security industry, with over 10 years as an industry analyst and several years in solutions marketing for a security vendor.  


  • Frequently quoted analyst in trade publications, and has spoken at numerous conferences including RSA
  • Actively involved in industry initiatives and education in his community
  • Served on the board of his local ISSA
  • Mentor for Cyber Patriot, the National Youth Cyber Education Program.

Rob lives and works out of San Antonio, TX.


On June 4, 2018, Fortinet announced that it would be acquiring longtime network access control (NAC) vendor Bradford Networks. The terms of the deal were not released, but Fortinet noted that it did not expect the deal to have material impa...
With the acquisition of, Palo Alto Networks looks to target security in the DevOps process. As development teams are rolling out applications to the public cloud, three groups need to have visibility into those applications: DevO...
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This IDC study presents a five-year forecast for the worldwide security and vulnerability management (SVM) market for 2018–2022."SVM technology providers will be pressed to continuously improve visibility, threat detection, integration, cus...
This IDC study presents a five-year forecast for the worldwide DDoS prevention products and services market. This study updates the previous forecast published in Worldwide DDoS Prevention Products and Services Forecast, 2017–2021 (IDC #US4...
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Team member of

Analyst Location

United States


Security products


North America