TECH BUYER Jan 2017 - IDC MarketScape - Doc # US40634716

IDC MarketScape: Worldwide Digital Strategy Consulting Services for Digital Product Innovation 2016 Vendor Assessment

By: Michael Versace


This IDC study uses the IDC MarketScape model to provide an assessment of service providers participating in the digital strategy consulting and agency services market with specific offers and capabilities in digital product innovation. This IDC MarketScape is an evaluation based on a comprehensive framework and a set of parameters that assesses providers relative to one another and to those factors expected to be most conducive to success in offering and delivering digital product innovation services over both the short term and the long term.

"Product innovation is no longer optional; it's an imperative for most, if not all, businesses today. Although digital transformation (DX) comes in many forms and definitions, a common goal in DX across industries and regions is product and service innovation, as innovation emerges as the key to growth, to building and sustaining competitive advantage, to acquiring the best talent, and to generating shareholder value for the long term. And it's both an exciting and risky time, as innovation successes are now expected and demanded by customers and analysts," says Michael Versace, research director for Digital Strategy and Agency Services at IDC.



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