TECH BUYER Apr 2017 - IDC MarketScape - Doc # US41453016

IDC MarketScape: Worldwide Retail Omni-Channel Commerce Platform 2017 Vendor Assessment

By: Ivano Ortis, Andrea Sangalli, Giulio RaffaeleSenior Research Analyst


This IDC Retail Insights study evaluates worldwide IT vendors that provide a retail omni-channel commerce platform solution for the retail industry by using the IDC MarketScape vendor assessment tool. It analyzes quantitative and qualitative characteristics to provide metrics and context for retailers evaluating vendors in this area, examines vendors' comparative success in the marketplace, and looks at how vendor offerings will evolve. The evaluation is based on a comprehensive and rigorous framework that assesses vendors relative to the criteria and highlights the most influential factors for success in this market, both in the short and long term.

"Retail is fundamentally changing. To execute current and future customer journeys, retailers need a new unified customer experience architecture that will provide a seamless composition of customer services leveraging information, processes, and channels consistently," said Ivano Ortis, vice president, IDC Retail, Manufacturing, and Financial Insights, IDC Europe. "The separation of front-end from back-end systems becomes a limitation of traditional retail IT architectures. So, the retail omni-channel commerce platform — based on an artificial intelligence foundation — becomes the key enabler to deliver both short-term omni-channel business goals and future innovation with the insights, speed, and business model agility required to lead retail in the next decade."



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