TECH BUYER Jul 2018 - IDC Innovators - Doc # US42174117
IDC Innovators: Blockchain as Key Enabler of Visibility, Compliance, and Loyalty for Retail Customer Experience, 2018
By: Ornella UrsoResearch Analyst, Andrea Sangalli
IDC Innovators are emerging vendors with revenue <$100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both. This IDC Innovators study profiles three notable vendors that leverage blockchain technology to improve retail customer experience: EVERY, Gospel Technology, and Provenance.
"Blockchain adoption could enable retailers to provide increased transparency and to build a new level of relationship with their customers based on the values of security and fairness," said Andrea Sangalli, associate research director, at IDC Retail Insights. "Blockchain supports retailers in collecting the right data for creating contextual experiences through a layer of trust in which a single source of the truth is exposed to different actors for the right reasons."