TECH BUYER Feb 2018 - IDC MarketScape - Doc # US42727917

IDC MarketScape: Worldwide Manufacturing Customer Experience IT Strategic Consulting 2018 Vendor Assessment

By: Heather Ashton


This IDC Manufacturing Insights study uses the IDC MarketScape model to provide an assessment of 11 service providers participating in the worldwide customer experience in manufacturing IT strategic consulting market. The IDC MarketScape is an evaluation based on a comprehensive framework and a set of parameters that assesses providers relative to one another and to those factors expected to be most conducive to success in a given market during both the short term and the long term.

"With the rise of customer centricity and the increasing urgency for manufacturers to deliver their customers, whether they are businesses or consumers, an engaging experience, manufacturers are increasingly seeking out IT service providers to help develop a strategy for transforming the customer relationship to increase loyalty, revenue, and customer retention. This is certainly a market where early movers will gain competitive advantage," says Heather Ashton, research manager for IDC Manufacturing Insights' Service Innovation and Connected Products Strategies Practice.



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